There’s something magical about the whisper of winter with the fog settling like a soft blanket over our streets and that desperate pull toward warmth. Every year, as the temperature drops starting in November, the invitations start piling up: Thanksgiving dinners, Christmas soirées, New Year celebrations, and impromptu date nights that somehow feel more romantic.
And with these comes the long-standing question: What do I wear that keeps me warm yet still wonderfully me?!
This winter, the answer lies closer to home than you think. Sure, we’ve all admired Acne Studios’ sweaters and their scarves. But India has its own design language, one that is vibrant, soulful, and playful.
Our homegrown brands are weaving stories in knits: bright, handcrafted, and expressive. Let’s be honest, winter evenings can be gloomy. The sky darkens early, the fog blurs the edges of everything, and suddenly the world feels washed in charcoal. That’s exactly why this is the season to go bold. Just because the world outside turns grey, your wardrobe doesn’t have to follow suit; think of it as color therapy!
Here’s our top hand-picked Indian brands -
Founded by Padma Yangchan and Jigmet Disket, Namza Couture strives to preserve and revive the hand-weaving techniques of Ladakh. Specializing in pashmina, mixed with other colorful embroidery and weaving techniques, each piece whispers royalty with a modern accent.
Winner of the Circular Design Challenge 2022, Pieux’s philosophy is to make sustainable yet fashionable ensembles. Their USP is innovating a sustainable fabric they call CARTEX made from discarded carpet yarns! Who knew carpets could be so stylish?
This fourth-generation hand-knitter is revolutionizing men's knitwear one sweater at a time. Her vision is to explore the intersection of Indian arts and European aesthetics.
Winter fashion now isn’t just about warmth—it’s about mood. And nothing lifts the spirit like stepping out in something that looks like celebration.
